Last Wednesday I felt very Holly Gollightly except instead of having breakfast at Tiffany’s, I had breakfast at Van Cleef and Arpels. (Close enough!)
The world-famous luxury French jewellery house had an important announcement to make. They were to unveil the much awaited theme of the Middle East Emergent Artist Prize that day. A handful of journalists, bloggers and people from the media industry were invited for an exclusive press conference at the jewellery boutique in Dubai Mall that morning.
In the sparkling warm glow of Van Cleef and Arpels, we all waited eagerly for the hot new news and were served macaroons in the meantime. (which if you ask me are even better than breakfast, so I guess I one-upped Holly on that account!)
Allan Belloir, managing director of Middle East India Van Cleef proceeded to tell us that Van Cleef has always had a rich history of being very much involved in the artistry of jewellery and the overall design and creative process. The art of design is a concept that they hold very dear to them. This is why they have collaborated with gallery Tashkeel and Design Days Dubai to support and nurture talent in the region with a competition open to artists of all disciplines.
“The Maison is an ardent defender of the artistic and design crafts and we are proud of our partnership with Tashkeel and Design Days Dubai that highlights this year the process behind works of art,” said Belloir. “We are looking forward to welcoming the winner at L’ECOLE Van Cleef & Arpels, where we share and teach knowledge and in our workshops where he will discover the secrets of the virtuoso craftsmanship that give birth to timeless creations.” This exciting contest is in their second year, and the theme for this year is called “Turning Point.”
Anabelle de Gersigny, manager at Tashkeel gallery went on to explain more about the theme. She mentioned that “Turning Point” is to focus on that beautiful moment the artist experiences when their work and their ideas just starts coming to life and flowing. In other words, that “eureka” moment.
This theme is aimed at shedding light on the creative process, highlighting the moment in the evolution of a project when the maker finds their voice – the point when they have understood, through the working process, the nature of the planned final work.
“In its second edition, The Middle East Emergent Artist Prize will draw on a lot of different media and practices, with works from artists all living and working in the Middle East,” stated de Gersigny. “Looking to works that may remain hidden away in the recesses of the artist’s studio is important for Tashkeel as a place where makers find space and time to develop their practice within the context of discerning and constructive criticism and discourse.”
Van Cleef & Arpels will reward the winner with a trip to Paris to attend courses at L’ECOLE, founded in 2012 with the objective of unveiling the very secretive worlds of jewelry and watchmaking, and sharing the most precious asset of the Maison: its savoir-faire. The winner will also be among the privileged few to enter the universe of Van Cleef & Arpels workshops where the Mains d’Or™ resides, the master craftsmen who give form to the Maison’s most sophisticated High Jewelry creations.
As well as being able to experience to attend the courses at the prestigious L’Ecole, the artwork of the awarded artist will be unveiled on the Van Cleef & Arpels stand at Design Days Dubai 2014, the world’s most diverse design fair that showcases local, regional, and international collectible modern and contemporary design pieces, whilst a selection of applicants will also be invited to participate in Tashkeel’s March exhibition, including a range of artists from the Middle East from the emergent to more established figures.
As an artist working in Dubai, I am thrilled to hear about this breakthrough and the competition. It’s such an exciting new development and an amazing opportunity for artists in the region to not only showcase their work on a global platform, but to have the chance to experience working alongside one of the most elite, world-renowned luxury jewelery houses in Paris.
I am definitely interested in participating in this! I already have a few ideas swimming in my head and will be posting my artistic progress on the blog.
Fingers crossed and stay tuned!