Style ME Boutique

No offence, Holly Golightly but let’s face it. Sometimes a classic LBD doesn’t cut it.

Classy, but not very exciting.

Classy, but not very exciting.

In a world full of generic Zaras and Mangos, it can be challenging to find an outfit that stands out from all the rest; something unique and memorable so when you put it on, you get that “Eureka” moment. Enter Style ME – an exciting new fashion destination that has recently opened up at Barsha Mall.

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This upscale women’s clothing boutique features glamorous ready-to-wear designer and haute couture contemporary clothing as well as chic accessories.


Founded by Karima Samim and Asma Aloun, Style ME offers numerous services such as detailed style assessments, tailoring and alterations. It’s pretty much your nearest local fairy godmother who will dress you up in bespoke finery and skip that boring midnight curfew! Sorted! :)

If you’ve ever wanted to look effortlessly chic but are stumped and don’t know where to start, Style ME is your best best, with their highly trained Style Concierges on hand! It’s like getting your very own personal Rachel Zoe for a few hours.

I had a chat Karina to find out a bit more …

Could you tell my readers a little bit more about Style ME?

Style ME opened its doors to customers mid-July at Al Barsha Mall. Our aim when we opened Style ME was to offer customers who don’t have time to shop for occasion-wear to have a one-stop-shop to find what they are looking for. This is why we at Style Me are proud to offer a 24 hour alternation service so you will have a perfectly sized outfit for the occasion. Very often, when women buy readymade outfits from high street fashion brands, they become me-toos. At Style Me, we make only one outfit ensuring that what you buy is unique and no one else will have what you are wearing.

We are targeting the mid to high end market where the busy woman can come and pick the perfect outfit for any occasion. Since we also do design changes as per our customers’ requirements she can be assured that what she has in mind is what she will get.

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What features makes Style ME special and unique?

Our uniqueness lies in detailed style assessments, bespoke tailoring and alterations. The unique style assessment service guarantees that customers can develop and plan their own distinctive wardrobe style individually with the help of highly trained Stylists.

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What trends do you forecast for the next season for Dubai?

Dubai is always in sync with international trends and our customers are very style and trend conscious. The colour palette for the next season has olive and emerald green, royal and navy blue, burgundy and red and purple. Highlight colours will be gold, white and silver. In terms of silhouettes, we predict dreamy, dramatic yet romantic long dresses being the best sellers.

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What is your look/inspiration for this current season?

The inspiration for our next collection has been the soft patter of raindrops on a romantic evening. It’s all about softer and more feminine lines, mixed with classic, sophisticated styles which evoke a more romantic time

If you could pick any celebrity that embodies STYLE ME and could be your brand ambassador who would it be and why?

There are many celebrities we would love to be associated with. Queen Rania is one such personality that comes to mind. She is a true representation of the power, strength and fragility that every woman possesses.


Tell us more about your concept of customisation. For example, If a stylish woman in hijaab wanted a modest interpretation of a fabulous dress Kate Middleton wore, would you be able to offer a customised version of the dress?

Our concept of customization is simple – we can make whatever you want us to. We have customers come to us with photos of dresses which need design changes to suit the conservative and modest culture that they belong to. And because we can offer them that service they come to us. We also advise them on what fabric will work best for the design and their body shape, the colour that will work best with their skin tone and accordingly we design a bespoke dress which will promise to make them the belle of the ball. We enjoy working with customers closely on making their vision of what they want to wear into a reality.

So, yes, we will be able to interpret a dress Kate Middleton wore keeping in mind our customer’s preference of style, comfort and price.

Have you any exciting fashion events/launches/news to look forward to soon?

Eid just round the corner we will have a limited edition Eid collection which will be a little more traditional in terms of style. This collection will also see us use velvet fabric of choice for this limited edition will be velvet fabric in festive colours such as fuschia, purple, green, blue and yellow mustard.

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