Frankly, I don’t like regular nail polish – gel is perfect for someone fidgety like me. I find that whenever I get a manicure with regular polish, no matter HOW still and zombie-like I hold my hands out … rest assured, there is always, always a smudge. The only major bummer about gel is the tedious waiting time.
This has become a thing of the past thanks to Essie who have combined the best of both products and have launched their new “gel couture” range. It acts like gel in terms of the look, feel and durability BUT it’s actually just a regular nail polish with no need for the LED machine. It dries in a few seconds flat and leaving your hands fully functional again – minus the clumsy smudges! Check out these gorgeous shades they have to offer – my favorites are the vampy, sexy burgundy and a funky, matte shade of lavender.
Since the concept of Essie was all about couture and customization, we collaborated on an exciting artistic project at the couture gel launch. I can’t wait to show you what we got up to!
Since the crowd was an intimate ladies tea and the launch was open to just a few guests, I thought this was a perfect opportunity to try something totally new, artistic and interesting.
I had experience as a textile designer before I went into illustration and so I wanted to incorporate these skills into my work to make the illustrations tactile,textural and rich with lots of embellishment. I created some live 3D Illustrations for the launch using rose petals, tulle, velvet and glitter. I gave the guests options over which material they would like to use and what kind of silhouette they preferred – almost like they were designing their own dress. Everyone was fascinated by how the materials were folded, manipulated and scrunched together making couture come to life before their very eyes.
I definitely want to try doing more 3D illustrations for live illustration in the future. It’s so unpredictable, fresh and playful. The best part is that even though all the guests had the same color and theme, absolutely everyone’s illustration turned out completely different. Just like bespoke couture!
Perfect match…wouldn’t you say? In fact, I think we nailed it.