My London Fashion Week Project

As an artist, it’s very tempting to become anti-social. You know what I mean – you lock yourself up in your studio and furiously paint for days, virtually going into “hermit mode.” I’ve done this myself, but besides lending a little bit of a stuffy air and added eccentricity to your reputation, the truth of the matter is being anti-social does nothing for you.

It is my opinion that it is far more enriching to go out there and get to know other artists/designers, collaborate and share your experiences. The best part about uploading your work and blogging about it for the world to see is you end up really engaging with your readers,forming great relationships and meeting/ working with some truly fabulous people along the way!

I’ve worked with London-based blogger Natalie Theodosi about a year ago on an illustrated project for her blog. We had an awesome time putting our heads together to do some serious brainstorming and came up with an end result that was both fashionable and artistic. About 3 weeks ago, the lovely Natalie approached me to collaborate with her on a great little project she has been planning. She explained that she is in the process of creating her very own publication based on her very succesful blog, “Le Bon Chic.” This 30 page print magazine will be distributed at London Fashion Week during all the main shows. I don’t want to spoil the surprise buuuut to give a brief overview, it will include some great features including interviews from the top fashion industry leaders, buyers , fashion shoots and OFCOURSE…. illustration!!!! (Which is where I come in, incase you haven’t guessed!!)

Natalie had some very specific ideas she explained to me. She envisioned the back cover illustration to include certain key characteristics of London. I was to create one full-page illustration incorporating elements such as the London Eye, the tents outside Somerset House and a myriad of street style outfits. In addition to this, we agreed it would be great to include some real portraits of iconic women currently in the London fashion scene to make it appear more personal, specific to London and unique. I loved the fact that Natalie was so articulate about her ideas, yet she had trusted me with my own interpretation and given me a certain degree of carte blanche to experiment. In the end, I decided to do a double spread of stylised fashion illustrations from last year’s shows and a more detailed back cover. This is how it turned out. I’m quite pleased with the end result, and I’m really looking forward to seeing how these will look at London Fashion Week!!

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