For the LONGEST time now, I have been dreaming of starting my own label.
I wanted to combine art and fashion and find a way to transform my paintings into eye-catching and striking YET very wearable and flattering textile prints.
I have always loved designers that have a feminine, sophisticated flair like Kate Spade and Alice and Olivia and I have an appreciation for bold, graphic Scandinavian designers such as Marimekko. I love sweet, quirky prints that tell a story. In fact, I’m DRAWN to them (hyuk hyuk)
I finally found a way of digitally printing my paintings onto fabric and so I set about creating my own collection.
On social media, I went through a phase of churning out travel based illustrations and I found that they were always popular so I thought they would make great prints thus, the wanderlust collection was born. Wearing one of these skirts instantly makes you feel like you are on holiday and adds an artistic, bright cheeriness wherever you go.
I have used mostly Neoprene fabric for the skirts which gives a great flattering effect on all body shapes. It’s thick enough to give structure but skims any extra lumps and bumps. Mixing vintage silhouettes with modern, artistic prints is one of my favorite things to do.
I collaborated with make up artist, Nina Ubhi for the photoshoot. Nina Ubhi is a renowned Dubai based International Make Up Artist and entrepreneur originally from London. She is known for creating countless flawless looks for the UK’s leading publications Asiana Magazine and Asian Bride Magazine with numerous covers to her Portfolio.
Her professional team gave the all the models a lovely vintage look that was the perfect combination of sophisticated yet still fresh, dewy and modern. From cascading waves to flirty ponytails we were all glammed up and ready to shoot. I can’t recommend her team enough. They were thorough, attentive, quick and knew what suited each of our needs. Our make up artists were Sharon Marway and Imrit Sira as well as Nina herself.
We shot the photoshoot at JBR in various locations. The carnival was the perfect place for fun,whimsical photos as well as a pretty, pastel bakery that complemented the outfits really well. All the photos below were shot by Mrunz_Photography. If you like her work check her out on Instagram.
The skirts are available online through biddi.com where I have an online shop https://sarajapanwalla.biddi.com/
The dresses and capes are made to measure and are available by appointment only. I hope you enjoy looking through the collection! They are JUST in time for Summer travels. My friend, Danna Lorch described the collection so wonderfully. She said the pieces were “ladylike but adventurous and curious.”