H&M Spring/Summer Launch at Meydan Beach Club


Granted it’s never COLD here in Dubai per se … but it does get pretty chilly in Winter!

But now those days are over, as the balmy days of Spring are creeping around the corner … and it’s time to trade in your blazers for some floatier bohemian-style maxis! H&M have just the right collection to ensure you are lookin’ hot in the humidity!



On February 5th, I visited the gorgeous Meydan Beach Club to investigate the new H&M Spring/Summer launch. (Yes, that’s right..I said investigate…because I’m a fashion detective.)


Although this collection is clearly bohemian, it’s by no means predictable as the tone is full of variation and therefore difficult to define in one word.

It’s tough yet playful, androgynous but adorable and contemporary yet still very feminine with its ruffles, patchwork, embroidery and dreamy vintage voile dresses. I felt like Alice in Wonderland as I browsed through the racks. Curiouser and curiouser ….


A hotchpotch of fascinating fabrics which include suede, leather, fake fur, cotton and broken up with tough metallic leather. My favorite feature about this collection was the definitely sense of mystical elements such as the oversized chunky jewelry and the belts along with the graphic-print dresses covered in fortune teller motifs. That’s something unique that I’ve not seen before and I really liked that magical theme continued throughout!





The colour palette is interesting too, because it’s quite neutral and wearable with colours like mocha and cream mixed with edgy metallics and eye-catching prints to break it up. The oversized tassels were another feature which I quite liked. I feel like that combined with the suede fabric, flashes of animal print and crafty little touches like fringing and patchwork reminded me a bit of Navajo design that has been transformed into something contemporary and slick.




The room was completely flooded by light from the beach. A perfect venue. Check out the photos!





My outfit was a complete contrast to all this floaty dreamyness – I was kind of inspired by Diane Keaton in Annie Hall; I wore an oversized rust coloured androgynous blazer with nautical stripes completed with black brogues with gold fleur de lis motifs on them.


Here are some of the looks illustrated by me!




After the launch, I enjoyed soaking up the afternoon rays on the beach at JBR.

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Who says you can’t combine business with pleasure? ;)