Fashion Forward Spring/Summer 2016

My favorite time of the year had finally arrived! The ootds, the frow, the glamour and of course, the couture!!

FFWD closed yet another successful season and marches on forward to promote a commercially viable fashion platform for the Middle East, with Dubai as its hub.

During Spring/Summer 2016, FFWD hosted 59 regional designers showcasing ready-to-wear, couture, jewelry and accessories. It also saw stellar attendance from over a whopping 15,000 guests including key buyers, influencers, media and members of the regional and international fashion communities.

I normally use mixture of art and photography for my FFWD blog posts BUT… this year I decided to use ONLY illustration to depict my favorite looks from the runway. It seems more artistic that way and hopefully a little bit more memorable for you! So, here we go …

This season Furne One was inspired by the thought of spring in the orient. Elements such as ancient paintings of flowers and birds, traditional embroidered costumes and beautiful zen gardens come together for Amato Pret-A-Porter’s Spring/Summer debut collection.


Amira Haroon’s collection is called “The Blooms of my Garden.” Contemporary fabrics and exaggerated floral prints in both white and black backgrounds are symbolic of sunshine and clouds over her garden. The designer used her favorite lace, which has matured from a feminine, floral layer into a geometric and very sturdy net.


Danny Tabet stated that his collection is devoted to Syrian refugees. “Despite the stories full of pain, I’m inspired by the courage and strength of the human spirit, the generosity and hope hidden in the soul of people in need. Syrian refugees are eager to build new lives, but they desperately need our aid. ” he explains.


Basing their collection around their interpretation of the palm trees, Endemage have used a colour palette of white as their main colour with soft hues of bottle green which is a resemblance to the date palm. Fabrics such as beige Jacquard ooze elegance with stunning prints of palm trees in a coral tone.


Hussein Bazaza was inspired by Persian culture, architecture and arts. The story behind the collection is about The Princess Mithra, who survived after nuclear bomb explosion created by King of Persia and how she lived through the rise of the nature after the explosion.


Michael Cinco’s collection was centered around the Gothic Pans chapel, Sainte-Chapelle. There were some really memorable and marvelous gothic elements but what really caught MY eye were these sparkling, 50′s outfits in hues of red.


Yousef Al Jasmi’s stunning collection featured some gorgeous black, vampy, embellished lace dresses. Who says LBD’s have to be boring?


Zareena took a bit of a retro spin for her collection. Fun, colours and liveliness is what the “Uptown Girls” collection embodies.


Zena Presley’s collection is inspired by the art movement Expressionism. Its typical trait is to present the world solely from a subjective perspective, distorting it radically for emotional effect to evoke moods or ideas.


Harking back to the mood of the 1970’s, the collection sees Madiyah Al Sharqi’s trademark look reinterpreted to channel some of the most iconic silhouettes of the era. Using beaded and rope-embroidered fabrics, the designer brings to life her reinterpretation of the 1970’s look with fresh appeal and a clean, linear and luxurious finish.


I’ve been working on my own illustrated digital prints SO… what better place to show them off then at Fashion Forward? This Sphinx statement jacket is printed on chiffon with gold piping on the edges. I wore that for day one and here are a few detail shots.





I also wore some hand painted shoes I’ve been working on. I painted all over a pair of white heels that I was bored of and this is the result! They ended up colorful, lively and Picasso inspired. A new lease of life!