Choix Project and Live Painting

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Personally, I love Paris.

Like the song says – both in the springtime, when it sizzles AND in the winter when it drizzles. Aside from being the city of l’amour, what I like about it is how unashamedly chic the fashion is. It’s the kind of style that never goes out of fashion. It’s timeless.

In the era of baggy boyfriend jeans, slouchy blazers, and shaggy Alexa Chung coifs, I admire the femininity and the classic details that make Parisian women in a style league of their own. This is why In a heartbeat, I’d choose haute couture Paris fashion week first over any others.

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Katch PR approached me one fine day and explained that they needed an illustration project for the their advertising campaign which was was all about bringing the aura of Paris to Dubai. The STYLE of the quintessential “fille a paris.” This meant, stripes, ballerina flats, oversized buns, bardot necklines and full skirts.

They were speaking MY language.

They proceeded to explain that world famous French chef, Pierre Gagnaire, owner of the eponymous Pierre Gagnaire restaurant in Paris was opening up a new luxury patisserie at Intercontinental Dubai Festival City.

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What they needed from me were a couple of contemporary, clean illustrations depicting glamorous stylish women next to the Dubai skyline using the Choix colour scheme and showing the monogrammed shopping bags.

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This is how the final ones turned out. I wanted to show how multi cultured the city of Dubai is, so for one illustration we opted for a glamorous lady in an abaya and for the other, more European inspired attire. I used soft but vibrant watercolours bleeding into each other with a muted slate blue/lilac background.

The abaya illustration was used in ads in Time Out Dubai, OK magazine and many more publications for announcing the launch party.

For the actual launch, we decided that it would be a great idea to paint the second illustration live at the venue since no one had seen it yet so it would be a nice surprise. After that, Choix would proceed to use both illustrations in their advertising campaign.

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the finished illustration

the finished illustration

The event was a lavish and sophisticated affair and the lucky guests were served an array of exquisite and unique dishes such as beef tenderloin and onion marmalade, comte cheese and baby spinach as well as camel milk panna cotta and saffron cake and dates – some very innovative, regionally inspired treats!!!

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Needless to say, there were plenty of their signature pastel macaroons around!

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I should know. I had some. They were marvelous.

The mood was further enhanced by a talented pianist playing in the background, which really made you feel like you were transported back to a deco style 1940′s lounge in New York.

Here’s some more photos of the event and of Choix.

Stunning view outside

Stunning view outside

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It truly was “une nuit magnifique!”

Bisous!!!!