This month I have been working alongside Bloomingdales Dubai on some really exciting, awesome projects that are a bit different to what I normally do!

On March 25th, Sofia Guellaty popped into the store for a special workshop on styling. Sofia is the editor-in-chief of Style and has a TONNE of creative ideas about style that she shared with a select few at the “Fridays on Fleek” breakfast at Bloomingdales.

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She began by stating that there ARE no rules in fashion but she highly recommended against being a trend slave by dressing for your body shape.

It’s relatively easy these days to look generically stylish and pretty but I’ve often wondered how to take style to the next level? How do you show personality, creativity and pull off that eccentric yet wearable quirkiness often spotted on Pintrest boards or Fashion Week street style? This is exactly what the workshop was about.



Sofia gave some great insight regarding this subject and said to always surprise your audience and give them a little bit of a show with an unexpected, unpredictable mixing of textures. She went over how to mix prints, layer for your body shape and how to add little on trend details like sequins and fringing.

The event was girly and fun and so for the invitations, I wanted to create something youthful and sweet while still being elegant and trendy. This is how the invitation turned out and we used this same illustration for the DJ’s space.



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Speaking of trendy, New York based designer Stacey Bendet of the brand Alice and Olivia came for a visit to Dubai where she hosted an exclusive VIP Bloomingdales lunch at Nikki Beach Club, in Jumeirah Pearl.

For this event we wanted to create something very special, unique and customized. Instead of postcards, I hand painted colorful illustrations on white ceramic plates. I practiced beforehand to explore all the possibilities and pondered over different color combinations, sizes and styles of plates.


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In the end, I went with round plates like this.

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Each plate had an Alice and Olivia outfit rendered on it and finished off with the guests’ names. It gave a really nice personalized touch. Here’s how they ended up looking all laid out and pretty.


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And of course, one of the designer, herself.

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